USA Wire

Entrepreneur Cereza Richeson Grew Her Successful Fitness Business Despite Not Having Athletic Background

[as originally published on usawire.com]

Cereza Richeson is the founder and CEO of Motivate Studios, a fitness studio based in Los Angeles set to open its 11th location this year.

Motivate Studios was born out of Cereza’s desire to provide more than just a workout experience. Drawing from her own past experiences, she wanted to create a space that was inclusive and inviting for all. “One of my biggest goals with Motivate was to ensure that everyone who walked in our doors felt welcome,” says Cereza. “It’s hard enough trying out a new gym; it doesn’t take any more effort to ensure people feel welcomed.”

Despite not having a background in athletics, Cereza discovered Lagree Fitness as a young mother of three. Lagree Fitness, a specialized bodybuilding training technique, is beloved by the likes of Kim Kardashian, Sofia Vergara, Jennifer Aniston, and Meghan Markle. The method became Cereza’s gateway to managing the physical demands of motherhood while gaining strength, energy, and confidence. 

Inspired by her personal transformation, Cereza ventured into entrepreneurship to share these benefits with others through Motivate Studios. “I love hearing from our members how much our studio has had a positive impact on their lives,” she says. “Everyday people make a choice to walk through our doors — and I’m always grateful for that.”

Cereza emphasizes the importance of finding the right workout for everyone. Lagree Fitness, characterized by its joint-friendly approach, offers both strength training and cardiovascular benefits. The workout is designed to evolve with individuals as they progress, ensuring a consistent challenge.

Cereza’s success in the fitness industry reflects her dedication to empowering others through fitness. For more information on Cereza and Motivate Studios, please visit: cerezaricheson.com and motivatestudios.com.